My broker introduced me to a brilliant marketing idea recently: the thirty minute open house!
Holding an open house for only thirty minutes instead of the usual two hour window accomplishes three critical things:
- You have immediately created an urgency for buyers to see the home. They may rearrange their route to be sure they make it to yours.
- The shortened time span means that more potential buyers will be in the home at the same time. Perception then becomes that this is a "hot" property.
- Buyers who are looking at the home are more likely to be targeted buyers (not looky-loos).
So if you see me out hosting a thirty minute open house, it's not that I have a train to catch! But I do have a BUYER to catch!
Marianne Smith
The Real Estate Cowgirl and The NO BULL Team
http://www.therealestatecowgirl.com/
615-517-6560
Keller Williams Realty, Hendersonville, TN
Each office independently owned and operated
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